Why, are so many seeking to sooth their itching ears, with false doctrines and teachings?

Why, are so many seeking to sooth their itching ears, with false doctrines and teachings?
2 Timothy 4:2-5 (NKJV) Preach the word! Be ready in season and out of season. Convince, rebuke, exhort, with all longsuffering and teaching.
For the time will come when they will not endure sound doctrine, but according to their own desires, because they have itching ears, they will heap up for themselves teachers; and they will turn their ears away from the truth, and be turned aside to fables.
But you be watchful in all things, endure afflictions, do the work of an evangelist, fulfill your ministry.
2 Peter 1:19-21 (NKJV) And so we have the prophetic word confirmed, which you do well to heed as a light that shines in a dark place, until the day dawns and the morning star rises in your hearts;
knowing this first, that no prophecy of Scripture is of any private interpretation,
for prophecy never came by the will of man, but holy men of God spoke as they were moved by the Holy Spirit.
The reason for this, is due to the fact they will not accept the Word as it is written, for it convicts them of their sinful nature. So they seek private interpretation to sooth their itching ears. They seek false doctrine to please the flesh, instead of the Spirit and Truth of the Word of Christ to save the soul and spirit.
Here Jesus tells the reason for this, and why He spoke in parables.
Matthew 13:10-23 (KJV) And the disciples came, and said unto him, Why speak you unto them in parables?
He answered and said unto them, Because it is given unto you to know the mysteries of the kingdom of heaven, but to them it is not given.
For whosoever have, to him shall be given, and he shall have more abundance: but whosoever have not, from him shall be taken away even that he have. Therefore speak I to them in parables: because they seeing see not; and hearing they hear not, neither do they understand. And in them is fulfilled the prophecy of Esaias, which saith, By hearing you shall hear, and shall not understand; and seeing you shall see, and shall not perceive:
For this people’s heart is (callous)waxed gross), and their ears are dull of hearing, and their eyes they have closed; lest at any time they should see with their eyes, and hear with their ears, and should understand with their heart, and should be converted, and I should heal them.
But blessed are your eyes, for they see: and your ears, for they hear.
Take the Spirit and Truth of the Word as it is written and return and accept the whole Word as it is written in the scriptures and given as revelation in prayer through the Holy Spirit of Christ.